Types of SEO (Search Engine Optimization)

SEO is the process of improving your website’s visibility on search engines like Google to attract more organic (non-paid) traffic.

This infographic highlights 4 major types of SEO, each with a distinct focus area but all essential to a comprehensive SEO strategy.

1️⃣ On-Page SEO

On-page SEO refers to the optimization of content and HTML source code on a webpage.

Key elements:

Keyword Optimization — Placing target keywords in titles, headers, and content.
Meta Tags — Writing compelling title tags and meta descriptions.
Content Quality — Creating helpful, original, and engaging content.
Internal Linking — Connecting your web pages through hyperlinks.
Image Alt Text — Optimizing images with descriptive ALT tags.
Goal: Make content easily understandable for both users and search engines.

2️⃣ Off-Page SEO

Off-page SEO focuses on actions taken outside your own website to impact your rankings.

Key strategies:

Backlink Building — Earning links from authoritative websites.
Social Sharing — Amplifying content reach via social platforms.
Influencer Marketing — Collaborating with creators for backlinks and visibility.
Brand Mentions — Getting cited in blogs, news, or forums.
Goal: Build authority, trust, and popularity across the web.

3️⃣ Technical SEO

Technical SEO involves optimizing the infrastructure of your website to help search engines crawl and index your content more efficiently.

Technical focus areas:

Website Speed — Faster load times = better experience.
Mobile Friendliness — Responsive design across devices.
Sitemap & Robots.txt — Proper indexing guidance for search engines.
HTTPS Security — Ensuring site is secure.
Fixing Broken Links & Redirects — Clean and crawlable site structure.
Goal: Improve backend health of your site for search engine bots.

4️⃣ Local SEO

Local SEO is geared toward businesses that serve specific geographic locations, like a city or neighborhood.

Tactics include:

Google Business Profile Optimization — Claiming and enhancing your business listing.
NAP Consistency — Ensuring Name, Address, Phone number are identical across the web.
Local Reviews — Encouraging customers to leave reviews.
Location-based Keywords — Targeting “near me” or city-specific searches.
Goal: Appear in local search results and Google Maps listings.

All these types of SEO work together to increase your site’s visibility in SERPs (Search Engine Results Pages). A balanced SEO strategy involves continuous improvements in content, technical infrastructure, link-building, and local presence.

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